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2015 Women in payments®
innovation award recipient
Wendy
MacKinnon Keith
CEO & Founder, Digital Retail Apps / SelfPay
Wendy is CEO & Founder of DRA and inventor and patent author of SelfPay. Wendy has deep international management consulting experience working with Fortune 100 companies and executives in industries including retail and consumer technology, to companies including IBM, BT, Ameritech, Nokia and Safeway. With a background in channel and strategy consulting and a knack for identifying the early signs of market disruption, Wendy has been at the forefront of many retail and tech changes. Prior to founding DRA, much of Wendy’s work has been to understand consumer behaviour, segmentation and the shopper journey for a wide variety of consumer and B2B products. Wendy is a recognized thought leader in payments and mobile commerce, and frequent speaker and panelist at industry conferences and events including Card Not Present, RCC Retail West and SXSW.

WHY THE AWARDS COMMITTEE SELECTED HER NOMINATION

Wendy has demonstrated her ability to drive payment innovation to improve the in-store shopping experience. Simplifying the highly fragmented mobile payments landscape is a difficult task with multiple stakeholders competing for various pieces of the solution. Wendy has developed and continues to foster partnerships using her deep understanding of payments, mobile commerce, and consumer behaviour to solve one of retail’s biggest problems, the checkout line. Wendy has been able to drive growth rolling out SelfPay while building an agile and diverse team while at the same time selflessly continues to share her payments vision and knowledge broadly. She was the unanimous choice of the Awards Committee to win this year’s Women in Payments Innovation Award.
Other 2015 Award Winners
inspiration
award recipient
Kiki Plytas
Vice President,
Business Transformation & Customer Enablement
Moneris
distinguished payments professional
award recipient
Jennifer Fagg
Executive Vice-President, Products & Payments, CIBC Retail and Business Banking
CIBC
rising star
award recipient
Bhavna Kaushal
Vice President, Partnerships & Payment Strategy
Berkeley Payments
rising star
award recipient
Gayle Murdoch
Senior Director, New Business Initiatives
CIBC
rising star
award recipient
Jacquelina Calisto
Vice President, Commercialization & Digital Delivery, Digital, Payments & Cards
RBC
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