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Wendy
MacKinnon Keith
CEO & Founder
Digital Retail Apps
Wendy is the CEO and Founder of Digital Retail Apps and inventor and patent author of SelfPay, an award-winning app letting shoppers skip the checkout line. Wendy has deep international management consulting experience working with Fortune 100 companies and executives in industries including retail and consumer technology, to global companies such as IBM, BT, Ameritech, Nokia, and Safeway.

With this background in channel and strategy consulting and a knack for identifying the early signs of market disruption, Wendy has been at the forefront of many retail and tech changes. Prior to founding Digital Retail Apps, much of Wendy’s work has been to understand consumer behaviour, segmentation and the shopper journey for a wide variety of consumer and B2B products.

Wendy is a recognized thought leader in payments and mobile commerce, and a frequent speaker and panelist at industry conferences and events.

Follow Wendy MacKinnon on Twitter @digitalretail
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