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Helena
Tigert
Head of Consumer Products
Visa
Helena currently leads product strategy for all Visa credit and loyalty products in Canada. This includes all Visa core, mass affluent, and high net worth credit products. In this role, she is responsible for developing and delivering product platforms, card benefits, and capabilities that differentiate Visa’s value proposition and add value for clients and cardholders. Prior to this, she led consumer credit and sponsorship marketing for Visa overseeing multiple campaigns to drive card loyalty and usage.

Helena has 20 years of product management and marketing experience. She has been in payments for five years and prior to that spent fifteen years in consumer packaged goods. She started her career at Procter & Gamble in brand management and then moved to Nestle where she worked in product, marketing and sales roles.

Helena has an MBA from the Ivey School of Business and a BA from McGill University.
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